Foundations and Evolution
Understand the core principles of Digital PR and how it evolved from traditional PR.
Self-Paced
65 Chapters · 10 Modules
⏱ ~30 Hours
AI + AEO + ORM
Digital PR Course
AI-Ready Masterclass for Digital Public Relations,
Online Reputation Management & Answer Engine Optimization
Built around the DPRI Method — Digital PR Integration Framework
Answer Engine Optimization
The only Digital PR course with a dedicated AEO track — learn how to make your brand cited by ChatGPT, Gemini & Perplexity.
Online Reputation Management
Full ORM module with crisis playbooks, escalation matrices, and proven reputation restoration frameworks.
The DPRI Method™
A proprietary framework mapping every PR action to a measurable digital outcome — the backbone of the entire course.
20+ Real Case Studies
Samsung Flipvertising, #TeaForTrump, BYJU'S crisis, and more — all analysed through the DPRI lens with actionable takeaways.
Course Modules
From foundations to future-ready skills, explore 11 comprehensive modules designed for the AI-first world. Learn new trends and impact of AI and Digital on Public Relations and Reputation Management.
Channels, Tools & Ecosystems
Master the DPRI Method and learn to integrate PR with digital marketing channels.
Content Creation & Creativity
Create compelling content that drives engagement and builds brand authority.
Crisis Management & ORM
Protect and restore brand reputation with proven crisis management strategies.
Data, Analytics & Reporting
Measure what matters with data-driven PR analytics and reporting frameworks.
Influencer & KOL Programs
Build authentic influencer partnerships that deliver measurable PR results.
Emerging Technologies & Future
Master AI in PR, Answer Engine Optimization (AEO), and future-ready strategies.
Real-World Case Studies
Learn from real campaigns: Te-A-Me Tea, Samsung, BYJU'S, and 20+ documented cases.
Workshops & Templates
Hands-on workshops and ready-to-use templates for immediate application.
MBA & Entrepreneur Toolkit
Specialized toolkit for business leaders, startup founders, and executives.
Appendices & Resources
Comprehensive resources including glossary, bibliography, and additional readings.
What Makes This Course Different
Built for the AI-first world with practical frameworks you can apply immediately
The DPRI Method™
A systematic framework mapping Multiple concrete correlations between PR activities and digital marketing outcomes. Learn not just what to do, but why it works.
Answer Engine Optimization
Master the emerging discipline of AEO. Learn how to build the "Information Graph" that determines whether AI systems trust and cite your brand.
Bilingual Practitioner
Speak both languages: traditional PR (media relations, crisis management) and digital marketing (SEO, backlinks, entity authority). Bridge the gap.
Real Case Studies
Learn from actual campaigns: Te-A-Me Tea's viral activation, Samsung's Flipvertising, BYJU'S reputation crisis, and 20+ more documented cases.
Ready-to-Use Templates
50+ professional templates including campaign worksheets, media pitch frameworks, crisis playbooks, and measurement dashboards.
MBA-Grade Content
Developed from coursework at FLAME University and informed by analysis of top 50 global MBA programs. Rigorous, practical, and current.
Student Reviews
Explore the some of the classroom discussions and learnings from our students.
1 / 25
Got questions?
Frequently Asked Questions
Click any question to open its dedicated page in a new tab.
Showing 1-10 of 201 FAQs
Uttik.com is an Answer Engine Optimization (AEO) platform that uses AI to provide quick and accurate answers, reducing customer support load and improving customer satisfaction and SEO performance. It automates FAQ schema and enhances your content's visibility in AI-powered search.
Uttik.com is an Answer Engine Optimization (AEO) platform that leverages AI to help businesses improve customer support and SEO performance. By providing quick and accurate answers to customer queries, Uttik.com reduces support load, enhances customer satisfaction, and boosts AI visibility, leading to improved organic traffic.
Uttik.com helps optimize content for AI Overviews by automating FAQ schema, ensuring structured data is properly implemented. This makes it easier for AI algorithms to understand and display your content, improving your chances of being featured in AI-generated summaries.
Uttik uses AI-powered features to provide quick and accurate answers, reducing support load and improving customer satisfaction.
Both backlinks and AI mentions are important. Backlinks remain critical for SEO and domain authority. However, AI mentions build brand authority, user recall, and visibility in AI-based search. A successful strategy involves creating high-quality content that earns both citations (sources) and explicit brand mentions.
AEO stands for Answer Engine Optimization. Uttik is built for AEO, optimizing content to ensure your brand appears in AI-powered search results and recommendations, driving customer acquisition.
Uttik is a no-code, plug-and-play AI Answer Engine designed to deliver fast, accurate, and on-brand answers to customer queries across various platforms.
Yes, negative press can hurt AI visibility as AI systems often factor in sentiment analysis. Addressing negative coverage with positive PR is crucial.
AI mentions increase brand recall, trust, and top-of-mind awareness among users who interact with AI-generated content. Even if users don't click through to your site, seeing your brand name builds recognition and authority, which is crucial as AI becomes a primary means of discovery.
Yes, tracking SERPs is still important, but don't stop there. Track both traditional SERP rankings and AI Engine Optimization (AEO) visibility to get a comprehensive understanding of your content's impact.