What is Answer Engine Optimization for brands?

Answer Engine Optimization (AEO) is the process of structuring brand information so that AI-driven systems like ChatGPT and Google Search Generative Experience (SGE) can easily find and cite your content. It focuses on building an Information Graph that establishes trust and authority for your brand within AI ecosystems. Mastering AEO ensures your brand remains visible as search behavior shifts from keyword lists to direct AI-generated answers.