It is always better to prioritize your own hub because you have full ownership of the platform and the customer relationship. While social media is vital for reach, your website is the only place where you are immune to platform-wide policy changes and where you can fully track the DPRI results of your marketing campaigns.
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An effective digital PR strategy should use an integrated execution plan that includes both media relations and influencer partnerships. Media relations build broad authority and trust, while influencer partnerships provide targeted reach and social proof within specific communities. Balancing both allows you to maximize your digital footprint and achieve a wider range of campaign KPIs.
Structured data isn't just for FAQs! It's a powerful way to help search engines understand any type of content on your website. Think of it as adding labels to your content so search engines know exactly what everything is about.
While we (Uttik) focus on FAQPage structured data, there are many other types you can use, depending on the content:
Here are some examples:
The key is to choose the schema type that best describes your content from schema.org. Correctly implementing structured data helps search engines create richer search results (called "rich snippets"), making your website more visible. Be careful, though: using the wrong schema or providing misleading information can hurt your search ranking. While we specialize in FAQPage structured data, using structured data across your whole site can greatly improve how search engines understand and rank your content.
Structure is significantly better than improvisation because a template ensures you never forget critical campaign elements. Using a structured approach allows for consistency across different campaigns and prevents missing key steps like measurement or audience targeting. It provides a roadmap that helps teams stay aligned on goals throughout the execution phase.
It is generally better to lead with a sincere apology and take full responsibility rather than offering complex explanations or shifting blame. A proper apology aligns with the "People First" principle and helps de-escalate tension with customers and employees. Once responsibility has been accepted, the brand can then provide verified facts and actionable details about the resolution process.
Yes, it is acceptable to use a media pitch template as a structural guide, provided every individual email is heavily customized for the recipient. A template ensures you include essential elements like the news hook, supporting details, and a call to action. However, relying on a generic 'copy-and-paste' approach without personal research will likely lead to poor response rates.