Is a banned ad strategy risky for brands?

Is a banned ad strategy risky for brands?

Yes, a banned ad strategy carries high risk because it intentionally uses controversy to trigger the Streisand Effect and draw curiosity. While it can drive massive attention through leaked content, brands must ensure the message does not cross into genuine offense or hate speech. Implementing a risk matrix and a clear kill switch is necessary to manage potential regulatory or reputational backlash.