How long does it take for brand trust to recover?
Brand trust can take years to recover after a major crisis, though the duration depends heavily on the speed and ethics of the initial response. Ethical actions, like the 1982 Tylenol recall, can preserve trust for decades by showing the company cares about people over profits. Conversely, unethical shortcuts like lying or blaming others can cause permanent damage to brand perception that is never fully repaired.