How did TE-A-ME Teas increase website traffic?

TE-A-ME Teas achieved a 9,900 percent traffic increase by newsjacking a presidential campaign through a humorous intervention. They sent 6,000 bags of green tea to Donald Trump to help him relax and purify, creating a visual story that media outlets loved to cover globally. This stunt resulted in over 650 million impressions and a significant surge in international business inquiries.