How can retailers build on existing SEO efforts to incorporate AEO and GEO?

How can retailers build on existing SEO efforts to incorporate AEO and GEO?

Retailers can leverage existing product feeds and on-site content as a foundation for AEO and GEO. By treating these assets as dynamic, data-rich resources and enriching them with real-time information, they can enhance their visibility in conversational discovery and AI-generated summaries.