Does press release distribution help with backlink building?

Does press release distribution help with backlink building?

Press release distribution can help with backlink building if the content is picked up by news outlets that provide 'followed' links to your site. However, the primary value often comes from the secondary coverage generated when journalists find your story and write their own original articles. Integrating your press releases into a DPRI strategy ensures you are tracking these digital outcomes beyond simple media impressions.