Overview

A fast-growing Shopify merchant was struggling to scale customer support without inflating costs or degrading response quality. With rising order volumes and limited human support capacity, the brand implemented Uttik as an AI-powered customer support agent to automate repetitive queries, standardize answers, and deliver instant, accurate support across channels./

Brand can drive growth by bo0sting Digital PR and organise their Reputation Management and pivot a scalable Content for AI Search

TLDR: Customer experience is the core of modern SEO. Growth doesn’t come from keywords alone. It comes from actions and content that signal to search engines that users value and engage with your brand. When customers find relevant answers, spend time, and interact with your content, search engines reward that experience with higher visibility and clicks.

Who This Was For

Shopify merchants who:

• Operate lean support teams
• Receive high volumes of repetitive customer queries
• Want 24/7 support without hiring night-shift agents
• Need consistent, policy-aligned answers across chat, email, and storefront

The Challenges

1. Inbox Overload

Support inboxes (Shopify Inbox / Gorgias) were flooded with order-status checks, delivery timelines, and return questions. Agents spent most of their time on low-value, repeat queries.

2. Repetitive Questions

Over 60% of tickets were variations of:

• “Where is my order?”
• “What is your return policy?”
• “How long does delivery take?”

No intelligence, no learning—just repetition.

3. Expensive Human Coverage

Providing 24/7 human support was financially unviable. Delayed responses directly impacted customer satisfaction and repeat purchases.

The Solution: Uttik as an Auto Customer Support Agent

Uttik was deployed as a single source of truth for all customer-facing answers—governing, structuring, and distributing responses across every touchpoint.

Instead of:

• Static FAQ pages
• Rule-based chatbots
• Disconnected help centers

The brand implemented Uttik’s AI Answer Infrastructure.

How Uttik Was Implemented

Step 1: Seamless Shopify Integration

Uttik was connected to the Shopify store in minutes.

Deep Data Sync enabled:

• Product catalogs
• Shipping & return policies
• Order data (status, tracking, fulfillment)

This ensured answers were real-time, personalized, and accurate.

Step 2: AI-Powered Knowledge Creation

Uttik automatically:

• Generated FAQs from existing website content and policies
• Structured answers into a governed knowledge base
• Eliminated conflicting or outdated responses

This replaced fragmented documentation with one authoritative answer system.

Step 3: Actionable AI Support

Unlike traditional chatbots, Uttik’s AI agent could:

• Check order status instantly (coming soon)
• Share tracking links
• Initiate return workflows
• Recommend relevant products
• Auto Acknowledge 100% queries with content. A core way to manager Reputation online.

All directly inside the chat—without human intervention.

Step 4: Omni channel Deployment

The same AI agent was deployed across:

• Storefront chat
• Help center
• Email-based support responses

Customers received consistent answers everywhere, regardless of channel.

Core AI Capabilities Used

AI-Powered FAQ Generation

FAQs were created automatically from:

• Website pages
• Policy documents
• Historical support conversations

Time to create a full help center:minutes, not weeks.

Smart, Context-Aware Chat Support

The AI understood:

• Customer intent
• Order context
• Product-specific questions

It improved continuously by learning from interactions—without manual training.

SEO & AI Answer Optimization

Uttik generated:

• Structured FAQ schema
• Search-optimized answers
• AI-friendly summaries for modern answer engines
• Auto Add new pages into Shopify store sitemap.xml

This improved both search visibility and AI discoverability.

Business Intelligence Dashboard for Shopify Store

Core way to improve E-E-A-T and consumer experience by analysis of data like core problems, TAT, products issues, support operations. It is not just AI, a human in loop to take action after analysis of FAQ, content, support automation.

Outcomes around CX

80% Reduction in Support Tickets

Routine queries were fully handled by the AI agent, freeing human agents for complex issues.

Instant Resolutions

Customers received answers 24/7 with zero wait time—improving CSAT and trust.

Lower Support Costs

No additional hires. No night shifts. No scaling pain.

Better Answer Consistency

Every customer received the same, policy-aligned, up-to-date response—across all channels.

Improved SEO Visibility and CTR Ratio

Improving customer experience and CTR's due to better answers coverage that users can relate with.

Key Takeaway

Uttik is not just a chatbot.

It is Answer Infrastructure for Commerce.

By acting as:

• An AI customer support agent
• A governed FAQ system
• A dynamic knowledge base

Uttik enables Shopify brands to scale support without scaling headcount, while improving clarity, speed, and customer experience at every touchpoint.