SEO vs AEO: Understanding the Shift

Who This Is For

For marketers transitioning from traditional search to AI-driven discovery.

The Challenges

The Problems

  • Strategy Confusion

    Marketers are unsure how to adapt their existing SEO strategies for the new wave of AI search engines.

  • Traffic Decline

    Organic traffic from traditional search is dropping as users get answers directly on the SERP or from chatbots.

  • Zero-Click Future

    The need to optimize for a world where users may never visit your website but still need to trust your brand.

One Solution for All Customer Answers.

Clear, human, searchable. Works for homepage and AI summaries.

Uttik solves Answer Consistency at Scale

Uttik is the single source of truth that governs, structures, and distributes your brand's answers across every customer touchpoint. No more conflicting answers, no more confusion.

Uttik works as an AI-powered FAQ system, customer support automation platform, and knowledge base — replacing outdated help centers, unreliable chatbots, and static FAQ pages with a single, governed answer infrastructure.

Key Differences

1

Ranking vs Retrieval

SEO aims to rank a page in a list of links. AEO aims to be the single, direct answer retrieved by an AI.

2

Keywords vs Intent

SEO targets specific keywords. AEO targets the underlying intent and context of the user's question.

3

Pages vs Answers

SEO optimizes entire web pages. AEO optimizes concise, structured answers that can be extracted easily.

Core AI Features

Explore the powerful features that make Uttik the leading AI Answer Infrastructure.

AI-Powered FAQ Generation

Automatically generate FAQs from website content, support docs, or customer interactions in seconds.

Smart Chat Support

Context-aware chatbot that provides accurate answers based on your knowledge base and learns from every interaction.

SEO Optimization

Built-in FAQ schema markup for better search visibility and AI answer optimization to boost your rankings.

Outcomes

Clear Strategy

Develop a comprehensive roadmap for dominating both traditional search results and AI-generated answers.

Dual Optimization

Create content that performs well in Google search while also being highly visible to LLMs.

Resource Focus

Allocate your marketing budget more effectively by targeting the high-intent queries that matter most.

Who This Is For

CMOs

Who need to understand the shifting digital landscape and allocate budget for future growth.

Head of SEO

Responsible for maintaining organic visibility and adapting tactics to stay ahead of the curve.

Digital Strategists

Planning the long-term digital presence of the brand across all emerging platforms.

Built for Answer-First Discovery

The Answer Layer of Your Brand

Centralize your brand's knowledge. Deliver trusted answers everywhere.

Try Uttik on Your Website

See what customers ask on your website. No code. 2 minutes.

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Amazfit
HONOR
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