Industry-Specific PR Strategies
Chapter 44: Industry-Specific PR Strategies
Key Takeaways
- No one-size-fits-all: Tailor your strategy to your specific audience and goals.
- B2C is about brand and community: Thrive on visual platforms and user advocacy.
- B2B is about trust and expertise: Prioritize content leadership and professional credibility.
- Frameworks are universal: The DPRI Method applies to all sectors; only the prioritization changes.
The best approach to Digital PR depends on your industry.
Industry Strategy at a Glance
| Industry | Primary Goal | Key Tactics |
|---|---|---|
| B2C E-commerce | Drive sales; build brand | Influencer marketing, UGC, visual storytelling |
| B2B SaaS | Build thought leadership; generate leads | Research reports, SEO, expert commentary |
| Local Services | Attract local customers | Local SEO, review management, Google Business |
| Healthcare | Build trust; educate | Expert-reviewed content, patient success stories |
| Non-Profit | Raise awareness; drive action | Emotional narratives, viral campaigns |
The key is a thorough understanding of your specific audience and which channels they trust for information.
Chapter 44 Toolkit: Industry-Specific Strategies
Practical Exercise
Exercise: Industry Match For three different business types (e.g., a local clinic, a national retail chain, a niche software provider), identify the single most important digital outcome they should track and the PR activity best suited to drive it.
DPRI CONNECTION
The Multiple correlations framework works for all sectors. Industry determines which of the 22 digital terms—from Local SEO to Conversion Rate—matter most for your business.
Next: To cut through in any industry, you sometimes need a creative spark. Chapter 45 covers Moment Marketing and the PR Stunt Planning Framework.