Digital PR Is No Longer About Press Coverage.
It’s About Answer Control.
In an AI-driven internet, your reputation is shaped by the answers search engines, journalists, and AI systems repeat about your brand. Uttik gives you control over those answers.
Why Traditional Digital PR Is Failing
For years, Digital PR focused on press mentions, backlinks, and media visibility. But today, journalists search Google and AI tools for answers, AI Overviews summarize brand information instantly, and ChatGPT and Gemini influence perception before articles are written.
Press releases are ignored by AI
AI systems prioritize verified structured data over ephemeral press releases.
Backlinks don’t fix facts
A link to your site doesn't guarantee the AI reads or understands your content correctly.
Narratives start with AI
Media narratives now often begin with AI-generated summaries, not your pitch.
Visibility without answer accuracy is reputational risk.
Modern Digital PR = Answer Authority
Digital PR today is about ensuring that the right answers exist, they are verified, and they are machine-readable. So when anyone asks Google, ChatGPT, Gemini, voice assistants, or journalists, they receive your official version of the truth.
In the AI era, brands don’t win by being mentioned more — they win by being answered correctly.
How It Works
From Brand Knowledge to Verified Answers in three simple steps.
Centralize Knowledge
Connect your existing knowledge bases, websites, and documents to create a single source of truth.
Verify Answers
Our AI identifies and extracts questions and answers, then our human experts verify them for accuracy.
Distribute & Optimize
Publish verified answers across your website and AI channels—ChatGPT, Gemini, and Perplexity.