What type of insights should I look for when analyzing VOC data for SEO?

Question

Uttik.com · Accepted Answer

When analyzing Voice of Customer (VOC) data for SEO, look for these key insights:

*   **Customer Language:** Pay attention to the exact words and phrases customers use when describing your products, services, or industry. Use this language in your keyword research and content.

*   **Pain Points:** Identify the problems and frustrations customers experience related to your offering. Address these pain points directly in your content and meta descriptions.

*   **Unmet Needs:** Determine what customers are looking for that you (or your competitors) aren't currently providing. This can reveal opportunities for new content, products, or services.

*   **Frequently Asked Questions (FAQs):** Catalog common questions customers have. These questions make excellent content topics for blog posts, FAQ pages, or knowledge base articles.

*   **Content Gaps:** Pinpoint areas where your website or other online resources lack information that customers are seeking. Fill these gaps with relevant, high-quality content.

By focusing on these areas, you can better understand your audience's needs and tailor your SEO efforts to attract and engage them effectively.