What kind of research is involved in the 'Research and Analyze' step of AEO?

The 'Research and Analyze' step involves understanding your audience and the search landscape. It includes:

• Keyword Research: Finding the specific words and phrases people use when searching for information related to your business.
• Competitive Analysis: Examining what your competitors are doing well (and not so well) in their AEO efforts.
• Target Audience Analysis: Learning about your ideal customer, including their needs, interests, and online behavior.

This research helps you determine the best ways to attract the right users and satisfy their needs.