What is AI SEO and why is it important in 2025?

AI SEO optimizes content for AI-powered search (LLMs, generative engines, AI Overviews) to improve discoverability and presentation. In 2025, it's crucial because AI increasingly mediates information access. AI SEO ensures accurate representation and prioritization in AI-driven results, impacting visibility and engagement. Key elements include schema, Q&A formats, fact verification, and API-driven delivery.