How to get access to the SEO questionnaire template?

Question

Uttik.com · Accepted Answer

You can get an SEO questionnaire template in two ways:

**1. Find a Pre-Made Template:**

*   **Search Online:** Use search engines like Google or Bing and search for "SEO questionnaire template." You'll find many options, often in formats like Google Docs, Microsoft Word, or PDF.
*   **Evaluate Options:** Look at a few different templates to see which best fits your needs.
*   **Consider Cost:** Some templates are free, while others require a subscription or purchase.

**2. Create Your Own Template:**

This option takes more time, but lets you create a questionnaire perfectly tailored to your specific needs. When building your own, be sure to include questions that cover these key areas:

*   **Platform Access:** Ask about access to platforms like Google Analytics, Google Search Console, social media accounts, content management systems (CMS) like WordPress or Wix, and marketing automation software. Request login details (assuring security) or confirmation of access levels (e.g., admin, editor, viewer).  This allows you to directly analyze data.

*   **Business Details:** Gather detailed information about the business:
    *   Industry
    *   Target audience (who are they trying to reach?)
    *   Unique selling proposition (USP) - what makes them different?
    *   Competitors
    *   Geographic focus (local, regional, national, international)
    *   Business history
    *   Brand guidelines (logos, colors, fonts)
    *   Long-term business goals

*   **Digital Marketing Goals:**  Understand what the client wants to achieve:
    *   Increase brand awareness?
    *   Generate leads?
    *   Drive sales?
    *   Improve website traffic?
    *   Be specific and use numbers (e.g., "Increase organic traffic by 20% in six months").

*   **Website Information:** Assess the website:
    *   Domain authority (how trustworthy is the website?)
    *   Page speed (how fast does the website load?)
    *   Mobile-friendliness (does the website work well on phones and tablets?)
    *   Sitemap (does the website have a sitemap to help search engines crawl it?)
    *   URL structure (are the website addresses easy to understand?)
    *   Internal linking (are pages on the website linked together well?)
    *   Content quality (is the content well-written and useful?)
    *   User experience (UX) (is the website easy to use?)
    *   Technical issues (are there any errors on the website?)

*   **Previous Marketing Efforts:** Learn about past marketing activities:
    *   Previous SEO campaigns
    *   Content marketing
    *   Social media marketing
    *   Paid advertising (Google Ads, social media ads)
    *   Email marketing
    *   Public relations
    *   Traditional advertising
    *   Find out what worked and what didn't.

*   **Link Building:** Understand their approach to getting links to their website:
    *   Are they actively building links?
    *   What methods are they using (e.g., guest blogging)?
    *   Do they understand the importance of good links?
    *   Use tools like Ahrefs or SEMrush to check their existing links.