How does AEO differ from traditional SEO?

AEO (Answer Engine Optimization) and traditional SEO differ in their goals. SEO aims to rank high in search engine results (SERPs) to drive traffic to your website. It uses techniques like keyword research, backlinks, on-page optimization (title tags, meta descriptions), and technical SEO (site speed, mobile-friendliness).

AEO, on the other hand, focuses on providing direct answers within the search results themselves. Think featured snippets, knowledge panels, and voice search responses. This means understanding exactly what users are asking and providing concise, helpful answers.

Here's how AEO achieves this:

• Clear Structure: Content is formatted for easy understanding by both search engines and users. Use headings, lists, and tables.
• Structured Data (Schema): Using code (schema markup) to tell search engines exactly what your content is about (e.g., FAQ, How-To). This helps them display rich results.
• Natural Language: Writing in a way that mimics natural conversation and uses related words (semantic keywords) to help search engines understand the topic.
• Intent Mapping: Understanding why someone is searching. Are they looking for information, to buy something, or to find a specific website? Tailor your answer to that intent.
• Long-Tail Keywords: Targeting specific, question-like keywords (e.g., "how to bake a chocolate cake from scratch") to increase the chance of appearing in answer boxes.

In short: SEO wants people to visit your website. AEO wants to give them the answer directly in the search results. While AEO might reduce website traffic, it increases brand visibility, builds trust, and is essential for voice search. AEO is about becoming the go-to source for specific information.