How do I identify the questions my audience is asking for Answer Engine Optimization (AEO)?

Question

Uttik.com · Accepted Answer

To find out what questions your audience is asking for Answer Engine Optimization (AEO), use a combination of research and analysis. Here's how:

*   **See What People Search For:** Use tools like Google Search Console, Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer to see what keywords and questions people type into search engines related to your business. Pay attention to the "People Also Ask" section in Google for related questions.

*   **Check Forums and Communities:** Look at online forums like Reddit, Quora, and industry-specific sites. People discuss their questions and problems there. Search within these platforms to find common questions.

*   **Listen on Social Media:** Use tools like Brandwatch, Mention, or Hootsuite to track what people are saying about your brand, your competitors, and related topics on social media (Twitter, Facebook, etc.). Identify the questions they are asking.

*   **Analyze Customer Feedback:** Go through your customer support tickets, emails, chat logs, and surveys. Find common questions, problems, and areas where customers are confused.

*   **Study Competitors:** Look at your competitors' websites and FAQs. What questions are they answering? This can help you understand what your audience is likely wondering.

*   **Use Answer Engine Tools:** Tools like Uttik - Answer Engine can analyze past customer questions to spot trends and understand what people are really asking. Look for tools that categorize questions, identify related topics, and understand the user's intent. Also, look for tools that integrate with your customer service logs to easily identify pain points.

By using these methods together, you'll have a good understanding of what your audience is asking, which will help you create content that answers their questions and improves your visibility.