Why do customers still open tickets despite having documentation?

Why do customers still open tickets despite having documentation?

Customers often open tickets because traditional documentation is difficult to navigate or the search function fails to provide a direct answer. If a customer has to read a 2,000-word article to find one specific detail, they will likely choose the path of least resistance and contact support. Providing a direct 'Answer Layer' ensures they get the specific fact they need without the friction of deep reading.