How many followers does an influencer need to be a 'Micro' influencer?
A micro-influencer typically has between 10,000 and 100,000 followers and is known for having a highly engaged, niche-specific audience. They are considered the 'sweet spot' for many brands because they balance a decent reach with high engagement rates of 4-8%. This category is ideal for brands looking for targeted conversions rather than just mass celebrity appeal.