01Foundations and EvolutionCh 1 What is Digital PR?Ch 2 The Digital PR RevolutionCh 3 Principles and Evolution
02Channels, Tools & EcosystemsCh 4 The DPRI Method FrameworkCh 5 Social Media ManagementCh 6 SEO Fundamentals for PRCh 7 Media Relations in Digital PRCh 8 Influencer EngagementCh 9 Campaign BlueprintCh 10 Integration Hub
03Content Creation & CreativityCh 11 Essential Skills and ToolsCh 12 Storytelling for Digital PRCh 13 Video and Visual ContentCh 14 UGC and Agile ContentCh 15 Content Amplification
04Crisis Management & ORMCh 16 Principles of ORMCh 17 Crisis PlaybooksCh 18 Escalation & DashboardsCh 19 Reputation RestorationCh 20 Ethics in Crisis
05Data, Analytics & ReportingCh 21 Measuring SuccessCh 22 Measuring PR ImpactCh 23 KPIs and DashboardsCh 25 Tools and TechnologiesCh 26 Data-Driven PR
06Influencer & KOL ProgramsCh 27 Influence MappingCh 28 Success StoriesCh 29 Case MethodCh 30 Budget Optimization
07Emerging Technologies & FutureCh 31 AI in Digital PRCh 32 Chatbots and Voice SearchCh 33 Immersive ContentCh 34 The Future-Ready TeamCh 35 Answer Engine Optimization
08Real-World Case StudiesCh 37 Global Tech LaunchCh 38 Te-A-Me #TeaForTrumpCh 39 Samsung FlipvertisingCh 40 Small Business SuccessCh 41 B2B ExcellenceCh 42 Reputation CrisesCh 43 Failed CampaignsCh 44 Industry Specific CasesCh 45 Moment Marketing
09Workshops & TemplatesCh 46 PR Planning TemplatesCh 47 Crisis SimulationCh 48 Influencer PlanningCh 49 Global StrategyCh 50 Project EvaluationCh 51 Campaign WorksheetCh 52 Content CalendarCh 53 Media Pitch TemplateCh 54 Crisis Message MapCh 55 Measurement Dashboard
10MBA & Entrepreneur ToolkitCh 56 Personal Brand BuildingCh 57 Project PlanningCh 58 Executive TemplatesCh 59 Investor Relations PRCh 60 Thought LeadershipCh 61 Partnership ToolkitCh 62 Employer BrandingCh 63 Data StorytellingCh 64 Community BuildingCh 65 Crisis for Startups
RAppendices & ResourcesA1 Glossary (200+ Terms)A2 Bibliography & CitationsA3 Author's Case ArchiveA4 Additional Readings